Tips on writing marketing communication assignment help MCKI

The thumb rule before starting to write any assignment is to understand the meaning, concept and practical application of the subject. The same rule holds true for assignments on Marketing Communications as well.

It is one of the most essential part of any marketing mix.  It is a strategically planned medium to reach the target consumer by any company. The purpose is to communicate the message to the desired audience. Now, the message to be communicated could be anything. Mostly, it is used for spreading awareness about a company’s products. But it could very well be used for other purposes like introducing new ideas, increasing brand visibility or any new promotional offers etc.

There is a wide spectrum of media via which a message can be communicated to the customers. The best way of planning a perfect marketing communication mix is by gaining in depth knowledge of some core information about defining target audience, message to communicate, best time to communicate, communication budget, reliability and control.

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One of the most common platforms of communication is advertising. It can be further divided into two categories i.e. above the line and below the line advertising. Conventionally, ‘above-the-line’ is advertising via ad agency hence commission has to be paid on that. On the other hand, ‘below-the-line’ standard charge is paid instead of commission. Ex. TV ads, where slots are booked via agencies and commission is paid versus ad in newspaper where charges are standard, hence, that is below the line medium. Important aspect of marketing assignment.

Some of the other traditional platforms for marketing communication are direct marketing, branding, promotions, publicity, public relations etc. However, with the huge rise in the usage and accessibility of the internet, digital and online marketing tools are becoming favorite among many companies.

To write an assignment, one must go through the relevant study material. E-Books available on Google, PDF articles written by marketing experts, research papers, text books published by well-known authors and publishing houses can prove to be very helpful for research purposes. Also, a good assignment is never complete without relevant examples. One can quote examples from case studies, white papers and newspapers etc. to prove a hypothesis or explain case in point. However, the most important thing to mention list of references along the articles as well as at the end of it, as the guidelines require. Some of the most quoted and referred authors in the field of marketing are Philip Kotler, Neil Rackham, Michael Porter, etc.

Last but not the least, the rule of writing any assignment that goes without saying is “STRICTLY NO PLAGIARISM”. Contact us for any assignment help.

Happy writing..!!

Quality Dissertation Team

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